Journal
Short, practical notes for firms that sell on trust.
Website for a new business: the launch checklist
What a first business website must include, what can wait, and how to launch one in days.
6 min readLuxury website design: how premium brands signal value online
Restraint, pace and proof: what separates a premium brand website from a template.
6 min readProfessional services website design: turning expertise into enquiries
How consultants, advisory firms and solo founders make expertise visible and easy to buy.
7 min readWhat a law firm website must do
Credibility, filtering and confidential enquiries: the three jobs, and how each platform handles them.
6 min readHow long a website really takes
Why projects overrun, and how a fixed scope keeps a launch to days.
4 min read